01 — Market analysis
How big, how fast, how crowded?
"What's the TAM for AI-powered customer support tools in North America? Break it down for a startup targeting mid-market B2B."
- TAM / SAM / SOM
- Growth drivers
- Headwinds
- Landscape
- Recommendations
AI PLATFORM FOR FOUNDERS
Meet Ekko, your digital co-founder
Ekko is the AI platform for solo founders and early-stage creators. Ship a real landing page with a waitlist in five minutes. Run deep market and competitive research on demand. Watch your competitors automatically after launch.
0min
To a live page
$0
Per build
0
Ways to know
your-idea.ekko.app
smoke test · live signal
VISITORS
0
+12/min
WAITLIST
0
+3/min
INTENT
0.0%
▲ strong
Sign-up rate▲ 18% this week
maya@studioHIGH INTENT
devon@your-idea.appJOINED WAITLIST
Real demand
BEFORE YOU BUILD
00The hard truth
Source: CB Insights — “no market need” is the #1 reason startups fail.
Three pillars.
Validate, Explore, Monitor. Prove the idea is real, research the market behind it, then track your competitors after launch. Expand each step below.
Get startedShip a real landing page with a waitlist in five minutes. Collect genuine demand signals — signups, click-throughs, and social proof — before writing a single line of product code.
01Capabilities
From a published landing page in minutes, to a 30-page investment thesis,
to live competitor analysis.
01 / ValidateLanding pagesAI-generated, hosted on a custom subdomain, editable copy and branding.02 / ValidateWaitlist captureEmail plus 2–3 micro-questions that surface real intent.03 / ValidateValidation reportSignups, conversion, themed feedback. PDF export.
02The platform
Three pillars,
three steps.
Validate proves the idea is real. Explore tells you what to build and how to position it. Monitor tracks your competitors after launch.
01Validate
A real landing page, a real waitlist, and a real signal — in five minutes.
Describe the idea, benefits and key considerations. Ekko's AI assistant ships a hosted, editable landing page with a waitlist form, captures intent through micro-questions, and rolls everything into a clean validation report.
- 01AI-guided onboarding. Walks you from idea → published page.
- 02Hosted by Ekko. Custom subdomain on day one.
- 03Intent-grade signals. Micro-questions surface buyers, not just curiosity.
- 04Validation report. Signups, conversion, themed feedback. PDF export ready.
03Explore reports
Each report ships with the same five-part structure —
exec summary, analysis, data, recommendations, sources.
02 — Competitive teardown
Who am I up against and where can I win?
"Compare Figma, Sketch, and Adobe XD on prototyping, collaboration, design systems, dev handoff, plugin ecosystem."
- Profiles
- Feature matrix
- SWOT
- Positioning map
- Gap analysis
03 — Pricing
What should I charge?
"Pricing tiers for an AI writing assistant for content teams — free, pro, team. With upgrade triggers."
- Audit
- Models
- Tiers
- Recs
04 — Product direction
What do I build first?
"8 features on the backlog. Prioritize using Impact vs Effort. Consider what real estate agents value most."
- RICE
- Impact / Effort
- Kano
- Tradeoffs
05 — Investment thesis
Is this fundable?
"Investment thesis for vertical SaaS in construction. Tailwinds, leading players, what a winner looks like."
- Thesis
- Unit econ
- Risk matrix
- Bull / bear
04Report styles
Three different reports — validation-focused for founders, strategic for teams, executive for decision-makers.
Consumer Validation
Consumer‑Focused / Founder‑Friendly (Landing Page Validation)
Founder-friendly read of your landing-page smoke test.
- Conversion verdict + signal strength
- Audience persona match
- Top 3 converting messages
- Channel performance breakdown
- 3-week activation plan
Strategic Report
Strategic Analysis and Report
11-section strategic analysis for the internal team.
- Market sizing — TAM / SAM / SOM
- Competitive matrix + moat
- Unit economics + 3-year P&L
- Risk register + portfolio fit
- Decision framework + 3 paths
Executive
Executive / VC‑Style Go/No‑Go Decision Report
Board-level Go / No-Go decision pack.
- Verdict — Go / Conditional / No-Go
- Weighted score across 6 criteria
- Top 5 risks + kill triggers
- Three paths (Full / Pilot / No-Go)
- 48-hour next-step checklist
05Under the hood
“Why can’t I just ask Claude or ChatGPT?”
Go ahead — it’ll give you a confident answer. But an LLM can only reason about your idea from what’s already been written about it. It can’t put your landing page in front of real buyers, it can’t open the licensed market and financial data the analysis runs on, and it won’t tell you when it’s guessing. Even ‘deep research’ mode is just reading the public web back to you.
7
specialist agents
chained per report — not one prompt
2
are reviewers
they argue with the numbers before you see them
Cited
every claim
from licensed market & financial data — not the public web
Scored
every section
confidence ratings — including when the data is thin
The agents behind every report
01 / ResearchMarket ResearcherSizes the market and maps the field — TAM / SAM / SOM, personas, competitors, moat.
02 / ModelModel BuilderBuilds the business and financial model — three variants, unit economics, projections.
03 / ReviewEarning ReviewerStress-tests the numbers and challenges the unit economics before they reach you.
04 / NarrativePitch BuilderFrames the story — how the idea is positioned, and the case for backing it.
05 / ReviewValuation ReviewerSanity-checks the valuation against real comparables, not a gut number.
What we report on — and the data behind it
Validation
Will anyone actually want this?
What we report
- Conversion verdict
- Signal strength
- Persona match
- Top converting messages
- Channel performance
- 3-week activation plan
The data behind it
Real signups and behaviour from a live landing-page test — first-party evidence that didn’t exist until real people responded to it. No LLM can retrieve this.
Strategy
Is the business worth building?
What we report
- TAM
- SAM
- SOM
- Competitive matrix
- Moat
- Unit economics
- 3-year P&L
- Risk register
The data behind it
Licensed market and financial data — the paywalled sources an LLM can’t reach — plus competitor pricing and feature data. Every figure cited and credibility-rated.
Go / No-Go
Should we commit — and how hard?
What we report
- Go / No-Go verdict
- Weighted score
- 6 criteria
- Top 5 risks
- Kill triggers
- Three paths
- 48-hour checklist
The data behind it
Everything above, scored against the same frameworks investors and VCs use to decide.
What a verdict looks like
Sample verdict
GOScore 78/100 · Risk: Medium · Confidence 86%
5.8%
smoke-test conversion (3.2× benchmark)
$6.1B
addressable market
Month 11
break-even (conservative)
3.1 : 1
LTV : CAC
Six weighted criteria, every figure cited, kill-switch triggers defined — the calibrated answer a chatbot can’t give you.
An LLM tells you what sounds plausible. Ekko tells you what’s true enough to bet on.
Validate your idea →06End to end
Every step compounds: validation results inform research,
research grounds your monitor configuration, monitor signals trigger refreshed reports.
01
Describe the idea
One sentence. The AI assistant takes it from there.
02
Ship the page
The AI assistant hosts your landing page with waitlist.
03
Read the signal
Validation report tells you whether to dig in or pivot.
04
Run the research
Explore report types for deep analysis and research.
05
Watch & build
Monitor competitors continuously. Hand off to xLabs to build.
05What you actually get
Everything that’s included.
A hosted landing page + waitlist
A real, editable landing page with a waitlist form — collecting genuine sign-ups, feedback, and buying intent from real visitors.
$10 per build
Hosting handled for you
Your page goes live on its own custom subdomain. We host it — nothing to set up, nothing to maintain.
Custom subdomain
A report on your users
A clear read on who signed up, how they converted, and what they actually want.
Included with every build
Three research reports
Consumer, Strategic, and Executive — a founder-friendly read, a deeper team analysis, and a board-level Go / No-Go.
10 credits / report
Competitor monitoring
Ongoing tracking of competitor pricing, product, and news signals — delivered to you as weekly briefs.
10 competitors · $20/mo
06Pricing
Pay per use for validation and reports.
A monthly subscription for monitoring.
Loading pricing…
Ekko lets you validate your idea before you build anything. Instead of spending months coding a product no one wants, you get a landing page, waitlist, and investor-ready report in minutes, powered by an AI assistant.
07From the blog
The thinking behind Ekko — how we built it,
and why evidence before code is the cheapest insurance a founder can buy.
Product
Inside xLabs Idea Validation
How we built our own validation engine — turning weeks of idea testing into a 30-minute, evidence-led process.
6 min readRead article
Validation
The hidden cost of skipping validation
A week of validation costs a few thousand dollars. A six-month wrong build costs hundreds of thousands.
6 min readRead article